The North Face Summit Series

This project consisted of the conception and execution of a full consumer journey for TNF’s range-topping Summit Series, underscoring the claim to “the world’s finest alpine equipment”. The Retail execution took place at Schuster Munich. It included the installation of an impressive mannequin armada in the window and its overall alpine styling, the creation of a theme-based catwalk and the back wall with detailed product hints. It was a smooth collaboration between our Production Pioneers unit and the Retail experts from Marketing Pioneers, delivering the project as one team to the delight of the client.